Pantone colour for 2023 is Viva Magenta, they state that it “revels in pure joy, encouraging experimentation and self-expression without restraint; it’s an electrifying, and a boundaryless shade that is manifesting as a stand-out statement” further, this powerful and empowering colour is “audacious, full of wit and inclusive of all”.

Long before Viva Magenta was declared the colour of the year, some of our artists had embraced it. What do you think of how it’s used in these pieces?

How will you experience Viva Magenta in 2023?

Pantone has been declaring a colour of the year since the turn of the millennium. This is serious business for Pantone. The colour is thoughtfully chosen, involving committees; representatives from various nations analyse and debate trends, patterns and other matters of cultural significance and then a final decision is made. The colour is usually revealed in December of the previous year. Once revealed, you see it everywhere….in marketing and advertising, design, fashion, décor and across the creative sector.

At the heart of it, is the idea that colour choices are influenced by what’s going on in the world and that the colours we see seep into our psyche and in turn influence our attitudes and mood.